CAT TREATS. ALLEGEDLY.

CRACK
FOR CATS.

They’ll do anything for it.

THE CONCEPT

CATS DON’T
DO TRICKS.
APPARENTLY.

A cat-treat concept built around one small change in character: suddenly, the cat is willing to cooperate.

An independent campaign idea for a canned water company that shall remain unnamed. No actual treats. Just a possible opening act.

THE PACKET COLLECTION

The fish.

The ticket.

The handle.

AVAILABLE FOR ACQUISITION

Interested in the name? Let’s talk.

Concept packaging. No physical product is for sale. No brand affiliation or endorsement.